Spanish wines for ICEX
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Client: ICEX the Spanish Institute for Foreign Trade
Visual identity and communication by Ajubel
Details ↓
In 2003, ICEX, the Spanish Institute for Foreign Trade, invited several design studios to a competition to create the new international image of Wines from Spain. Ajubelstudio won it and received the Sole Prize.
The work covered the design and the strategy for presenting the new image worldwide, country by country. It included the logo-symbol, the website, maps of the Spanish wine denominations of origin, and a basic manual for applying the identity, along with the other applications a campaign of this scope requires.